”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way.
Episodes
Thursday Oct 17, 2024
Ep. 17: Disruptive Branding: Making Ordinary Extraordinary with Thad Cox
Thursday Oct 17, 2024
Thursday Oct 17, 2024
In this episode of 'What the Helvetica', Mike Janda is joined by UK advertising veteran Thad Cox. Thad shares his unique insights on the ever-changing landscape of advertising and branding. From the evolution of Instagram content to disruptive packaging and emotional advertising, this episode is packed with valuable information. Thad also highlights innovative campaigns from brands like Lala Cafe's drive-by kindness and Gentle Monster's art gallery approach to sunglasses, and explains how the Wimbledon social media strategy gained 1 million new followers in 14 days. A must-watch for anyone interested in creative marketing strategies!
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🎙️ About What the Helvetica? Podcast
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”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way.
🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039
🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a
🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70
🎧 iHeart Radio: https://iheart.com/podcast/172847580
🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com
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🤝 Connect with Michael Janda
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Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Website: https://michaeljanda.com
Courses: https://morejanda.teachable.com
Community: https://morecreativeacademy.com
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🤝 Connect with Thad Cox
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Thad is a former Creative Director from the ad world, helping creative business owners use that creativity they’ve got to build their business in a way that’s effective and makes them happy, instead of them feeling like they have to sell their souls to survive.
Website: www.thadcox.co.uk
Instagram: https://instagram.com/mrthadcox
Twitter: @mrthadcox
LinkedIn: @mrthadcox
Facebook: @coxthad
Substack: https://thadcox.substack.com/
Tuesday Oct 08, 2024
Ep. 16: The Art and Strategy of Brand Naming... with Rob Meyerson
Tuesday Oct 08, 2024
Tuesday Oct 08, 2024
Discover the art and science of brand naming with branding expert Rob Meyerson. In this insightful interview, learn essential strategies for creating memorable and impactful brand names. From qualitative and quantitative research to effective client communication, gain valuable insights to elevate your branding game. Join host Mike Janda on What the Helvetica as he delves into the world of brand naming and strategy with expert guest Rob Meyerson. Learn about the significance of qualitative and quantitative research, effective client communication, and the value of strategic thinking in creative work.
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🎙️ About What the Helvetica? Podcast
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”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way.
🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039
🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a
🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70
🎧 iHeart Radio: https://iheart.com/podcast/172847580
🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com
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🤝 Connect with Michael Janda
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Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Website: https://michaeljanda.com
Courses: https://morejanda.teachable.com
Community: https://morecreativeacademy.com
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👋 Connect with Rob Meyerson
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Rob Meyerson is principal and founder of Heirloom, an independent brand strategy and identity firm. He is the co-author of Designing Brand Identity, sixth edition, and author of Brand Naming. He also hosts How Brands Are Built, a popular branding podcast and blog.
Heirloom: https://www.heirloomagency.com/
How Brands Are Built (blog/podcast): https://howbrandsarebuilt.com/
Brand Naming on Amazon: https://a.co/d/3Ulw4kK
Designing Brand Identity on Amazon: https://a.co/d/jiK3kIp
Personal Website: https://robmeyerson.com/
Thursday Oct 03, 2024
Thursday Oct 03, 2024
What does it take to level up your creative career and land high-value clients while maintaining balance in your personal life? In this episode, Mike Janda sits down with creative entrepreneur and educator Kady Sandel to uncover exactly that. They dive deep into personal branding, transitioning from low to high-value projects, breaking free from the feast-and-famine cycle, and the game-changing power of networking. Plus, Kady opens up about her inspiring journey from Serbia to the U.S., sharing her strategies for finding clients and successfully balancing business with family life. You won’t want to miss this episode packed with actionable insights!
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🎙️ About What the Helvetica? Podcast
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”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way.
🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039
🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a
🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70
🎧 iHeart Radio: https://iheart.com/podcast/172847580
🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com
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🤝 Connect with Michael Janda
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Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Website: https://michaeljanda.com
Courses: https://morejanda.teachable.com
Community: https://morecreativeacademy.com
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👋 Connect with Kady Sandel
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Kady Sandel is a business coach for designers and the CEO of her own design agency in Austin, Texas. She is the host of The Profitable Graphic Designer podcast, which has helped over 20,000 designers grow their businesses. She is also the creator of the popular 12-week program The Profitable Designer, and The Creative CEO Accelerator.
Kady went from $65 logos to charging $10k+ per project, all by applying the business-building strategies she teaches at Aventive Academy. Kady is also an author with a bestselling book in the Logo & Branding category, titled BrandFix - Brand Strategy for Busy Entrepreneurs.
Website: https://aventiveacademy.com/
Instagram: https://www.instagram.com/aventiveacademy/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/ - use WTH coupon code to get it for free!
Podcast: https://aventiveacademy.com/podcast/
Thursday Sep 26, 2024
Ep. 14: Embracing Your Creative Persona: A Conversation with G'Day Frank
Thursday Sep 26, 2024
Thursday Sep 26, 2024
Curious about the life behind the persona of G'Day Frank? Join Michael Janda on this episode of What the Helvetica as he interviews the creative genius Reagan Mackrill. They dive deep into the art of personal branding, the hurdles of social media algorithms, and the balancing act of family life with content creation. Discover the highs and lows of Reagan’s journey and get an insider’s perspective on making it big in the digital world. This is one conversation you won’t want to miss!
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🎙️ About What the Helvetica? Podcast
----------------------
”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way.
🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039
🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a
🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70
🎧 iHeart Radio: https://iheart.com/podcast/172847580
🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com
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🤝 Connect with Michael Janda
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Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Website: https://michaeljanda.com
Courses: https://morejanda.teachable.com
Community: https://morecreativeacademy.com
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👋 Connect with G’day Frank (Reagan Mackrill)
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Reagan 'Frank' Mackrill is the Aussie branding guy with the beard and hot pink fingernails from Sydney, Australia. He works with brands around the world to develop and manage their strategy, identity and market presence with his business, G'day Frank. He’s also a husband, father of 2 kids, Star Wars fanboy and podcaster.
Website: https://www.gdayfrank.com
Instagram: https://www.instagram.com/gdayfrank
YouTube: https://www.youtube.com/@gdayfrank
Podcast: Doctor Branding (Spotify, Apple Podcasts, Substack & YouTube)
Thursday Sep 19, 2024
Ep. 13: Scaling Creativity with Dan Janssen of Lincoln Design Co.
Thursday Sep 19, 2024
Thursday Sep 19, 2024
Ever wondered what it takes to build a successful design agency from the ground up? Join host Michael Janda as he sits down with Dan Janssen of Lincoln Design Co. for an insightful conversation about the highs, lows, and everything in between. Discover how Dan navigates the creative process, develops standout brands, and scales his agency while tackling the challenges of the industry. Whether you're an aspiring designer or a seasoned pro, this episode is packed with inspiration and practical advice. Don’t miss it!
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🎙️ About What the Helvetica? Podcast
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”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way.
🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039
🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a
🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70
🎧 iHeart Radio: https://iheart.com/podcast/172847580
🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com
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🤝 Connect with Michael Janda
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Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Website: https://michaeljanda.com
Courses: https://morejanda.teachable.com
Community: https://morecreativeacademy.com
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👋 Connect with Dan Janssen
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Dan Janssen: Chief Creative Office at Lincoln Design co. Agency owner for 20+ years, designer, action sports enthusiasts. I got my start in the skateboard industry in San Diego and started my first agency in 2005. Fast forward almost 20 years and Lincoln Design Co is up and running in the Pacific Northwest, service clients in the outdoor, action and entertainment industries.
Website: https://www.lincolndesignco.com/
Instagram: https://www.instagram.com/lincolndesignco/
YouTube: https://www.youtube.com/c/LincolnDesignCo
Vimeo: https://vimeo.com/lincolnproduction
Instagram: https://www.instagram.com/danlincolnco/
Thursday Sep 05, 2024
Ep. 12: Art at Scale: How Daniela de Castro Transforms Spaces with Her Unique Murals
Thursday Sep 05, 2024
Thursday Sep 05, 2024
Renowned fine artist and muralist Daniela de Castro joins host Michael Janda to share her inspiring creative journey from Venezuela to the U.S. She delves into her distinctive artistic process, emphasizing the recurring theme of hands in her work. Known for her large-scale murals and intricate hand paintings, Daniela also provides valuable insights into building a thriving art business, fostering community, and unveiling upcoming projects that explore the cutting edge of 3D installations.
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🎙️ About What the Helvetica? Podcast
----------------------
”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way.
🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039
🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a
🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70
🎧 iHeart Radio: https://iheart.com/podcast/172847580
🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com
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🤝 Connect with Michael Janda
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Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Website: https://michaeljanda.com
Courses: https://morejanda.teachable.com
Community: https://morecreativeacademy.com
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👋 Connect with Daniela de Castro
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Website: https://danieladecastro.com
Instagram: https://instagram.com/danieladecastro_studio
Thursday Aug 01, 2024
Ep. 11: Freelance Freedom: Elisabeth Mayr on Life as a Digital Nomad
Thursday Aug 01, 2024
Thursday Aug 01, 2024
You may have dreamt of becoming a digital nomad, but what is it really like? Let's explore the ins and outs of digital nomad life in this episode of ‘What the Helvetica?’ with Michael Janda and Elisabeth Mayr. They discuss Elisabeth's journey as a freelance UX designer, educator, and podcast host. Discover her experiences traveling the world as a designer, starting a co-living space in Sri Lanka, and balancing work-life while freelancing from anywhere. They also touch on sensitive topics like diversity in the workplace, being an influencer, world issues, dealing with haters, and gaining a global perspective. #digitalnomad #creativelifestyle #digitalcreators
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🎙️ About What the Helvetica? Podcast
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”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way.
🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039
🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a
🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70
🎧 iHeart Radio: https://iheart.com/podcast/172847580
🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com
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🤝 Connect with Michael Janda
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Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Website: https://michaeljanda.com
Courses: https://morejanda.teachable.com
Community: https://morecreativeacademy.com
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🤝 Connect with Lensea Film / Destyn Patera
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Elisabeth Mayr is a freelance UX Designer and Digital Nomad with the mission to help fellow freelancers create a work life that works for them.
Instagram: https://instagram.com/elisabethmayr
Linkedin: https://www.linkedin.com/in/mayrelisabeth/
Freelance Blueprint website: https://freelance-blueprint.com
Client facing website: https://elisabethmayr.co.uk
Thursday Jul 18, 2024
Thursday Jul 18, 2024
Is it possible to build an agency culture that values integrity while at the same time, aligns with your business values? Destyn Patera from Lensea, a film and videography agency in Pensacola, Florida, joins Michael Janda to explore this topic. Destyn shares his unique journey into filmmaking, his take on integrity-driven business practices, and how to balance creativity with business management. Learn more about scaling a business while keeping relationships and personal growth at the forefront, embracing the principles of small giants.
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🎙️ About What the Helvetica? Podcast
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”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way.
🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039
🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a
🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70
🎧 iHeart Radio: https://iheart.com/podcast/172847580
🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com
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🤝 Connect with Michael Janda
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Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Website: https://michaeljanda.com
Courses: https://morejanda.teachable.com
Community: https://morecreativeacademy.com
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🤝 Connect with Lensea Film / Destyn Patera
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Lensea Film is video production company based in Pensacola, Fl. The team at Lensea is always leading with curiosity and intention. Layered between technical expertise and the unshakable drive to do better for our cohort, our community, and our clients.
With more than a decade of experience under his belt, Destyn founded Lensea in 2016. The intent? To foster a team and community of like-minded contemporaries in an effort to reach wider audiences. Together, they create award-winning work—enhanced by Destyn’s leadership and meticulous attention to detail throughout every project phase. His love for film is seconded only by the pursuit of adventure and travel, usually with a camera in hand.
Website: https://lenseafilm.com/
Instagram: https://www.instagram.com/lenseafilm
LinkedIn, Destyn Patera: https://www.linkedin.com/in/destyn-patera/
LinkedIn, Lensea Film: https://www.linkedin.com/company/lensea-film/
Video: https://vimeo.com/lensea

Meet Your Host, Mike Janda
Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, writing books, creating courses, and sharing social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”
His awards and features include Inc. 5000 (x3), FWA, Awwwards, HOW Magazine, Print Magazine, Ad News Magazine, Huffington Post, Promax/BDA, AIGA 100, Addy Awards, Webby Awards, and BusinessQ Magazine.
